About
Egor Krasnoperov

Manychat is a leading no-code chat marketing platform designed to help businesses automate and personalize customer interactions across multiple messaging channels, including Facebook Messenger, Instagram Direct Messages, WhatsApp, TikTok.

Roles: Design Manager, Lead Product Designer, Art Director
Date: 2017−2022
Founded: 2016
Users: 1+M MAU
Services Offered: No-сode marketing automation platform for FB Messenger, WhatsApp, Instagram, TikTok
Industry: Software Development, B2B
Market: Global
Site: manychat.com
My journey with Manychat began before I joined the team. In the company’s early days, I designed their logo and identity, later stepping in as Lead Designer and Art Director when they were still a small startup of just 11 people. Over five years, we transformed from that small startup into an international company of 200+ employees. Being part of something truly innovative that changed the world was an extraordinary experience.
  • Become the number one chat marketing platform in the world
  • My personal challenges are to scale from a startup to a company and dive deep into product development
Challenges
Intro
  • The Flowbuilder development drove 2X year-over-year ARR and user growth 2017-2020
  • Strong product traction helped rise $18M Series A funding from Bessemer Venture Partners in 2019
  • Also, Manychat has raised $140M Series B, led by Summit Partners in 2025
As Product Design Lead, I designed with CEO and development team of Manychat's key features including the game-changing Flow Builder, which became the industry standard for marketing automation platforms and fueled our organic growth for three years. My work spanned critical product areas, from the Flowbuilder and Live Chat to Integrations, Growth Tools, and expansion into new channels like Instagram, SMS, Email, and WhatsApp. As Art Director, I was responsible for our brand's visual identity during the company's first several years.
UX research
Product Design
Results
  • Grew built design team from 1 to 15 people
  • Implemented scalable design processes that elevated output quality
  • Established design communications department
  • Hired Head of Brand Design
  • Rebrand collaboration with COLLINS
As Design Manager, I balanced product and UX focus with establishing effective design and company-wide processes during our rapid growth and SCRUM (LeSS) implementation. I led designer recruitment, cultivated design culture, and served as a key stakeholder in our company rebrand.
C-Level Collab
Brand
processes
My time at Manychat did more than advance my career—it fundamentally rewired my understanding of what's possible. In the crucible of rapid growth and relentless challenges, I learned truths that now shape how I approach every obstacle. These aren’t just startup lessons—they're universal principles for extraordinary results.


Key Takeaways

  • Boundaries are self-imposed. What we call "impossible" is often just untried—persistence, teamwork and courage can rewrite the rules.
  • Size ≠ impact. While others chase headcount, we proved a small, aligned team operating with precision can outperform bloated organizations.
  • Startups are efficiency masterclasses. The constraints force genius—lessons that scale far beyond tech to any ambitious endeavor.
Conclusion
Mockin
Co-Founder
Tutu
Design Director
Other experience