Hi there. I’m Egor, a product design leader working at Director level
I’ve been in design for 18 years. I started in creative studios and advertising, building a foundation in visual craft and storytelling. Over time, I shifted toward product design and leadership, where good decisions matter more than perfect pixels.
Today, I focus on design at scale. I think about how quality holds up as complexity grows, how teams make decisions in uncertain environments, and how leadership can move organisations forward without adding unnecessary process.
I believe in transparency and meritocracy. Good ideas come from anywhere. Ownership should be clear, feedback should be direct, and my role is to set direction, raise the bar, and help teams become confident decision-makers.
I also build my own product, Mockin. It keeps me grounded in real constraints, user feedback, and the reality of shipping, and it shapes how I think about product decisions and trade-offs.
This is where I share how I think about design, leadership, and building products.
If you have a design challenge or opportunity, give me a shout :)
Today, I focus on design at scale. I think about how quality holds up as complexity grows, how teams make decisions in uncertain environments, and how leadership can move organisations forward without adding unnecessary process.
I believe in transparency and meritocracy. Good ideas come from anywhere. Ownership should be clear, feedback should be direct, and my role is to set direction, raise the bar, and help teams become confident decision-makers.
I also build my own product, Mockin. It keeps me grounded in real constraints, user feedback, and the reality of shipping, and it shapes how I think about product decisions and trade-offs.
This is where I share how I think about design, leadership, and building products.
If you have a design challenge or opportunity, give me a shout :)
My professional principles ✤ The outcome is more important than a thousand words ✦ Be consistent ✦ Be open minded ● Solve real user problems, don’t make them up ✤ Only teamwork can give the highest result ● Leadership is not only about responsibility and management ✦ Data is your key argument ✦ Direct and honest feedback is the key to a strong team and company ● Ask smart questions, take risks, and champion new ideas ✤ Not knowing something or not being able to do something is normal, you can always fix it ✦ Toxicity, bullying, gaslighting, harassment is not acceptable ● Be always open and be able to accept feedback with gratitude.
This collection features selected works from 2013−2017. I include them as optional context, not as a reflection of my current focus.
These projects shaped how I think about design as a problem-solving tool with emotional weight. For example, when designing running medals and event branding, I treated each medal as a tangible reward for effort, focusing on meaning rather than decoration. Or Bolt, a hot sauce brand I co-created with agency partners, where we developed the product, naming, brand, and collaborations, including work with Bulleit Whiskey.
This period taught me to stay curious, work across disciplines, and think beyond obvious constraints. That mindset still informs how I approach product design and leadership today.
These projects shaped how I think about design as a problem-solving tool with emotional weight. For example, when designing running medals and event branding, I treated each medal as a tangible reward for effort, focusing on meaning rather than decoration. Or Bolt, a hot sauce brand I co-created with agency partners, where we developed the product, naming, brand, and collaborations, including work with Bulleit Whiskey.
This period taught me to stay curious, work across disciplines, and think beyond obvious constraints. That mindset still informs how I approach product design and leadership today.
Blast from the past
Manychat
Design Manager, Lead Product Designer
Design Manager, Lead Product Designer
Mockin
Co-Founder
Co-Founder
Tutu
Design Director
Design Director
Featured experience
Build and manage strong design teams that consistently deliver exceptional work while supporting each member's professional growth.
Implement a design system that accelerates time-to-market by up to 30% and enhances consistency across product solutions.
Collaborate with C-level executives to shape product strategy by providing design perspective that aligns business objectives with user needs.
Build design processes that improve: Solution quality and development speed by removing bottlenecks and enabling efficient collaboration and key business metrics by focusing design decisions on outcomes that drive business growth
Align design decisions with business objectives by identifying opportunities where design can create competitive advantage and measurable impact on key performance indicators.
Create holistic customer experiences that seamlessly connect all touchpoints in the user journey, building emotional connections and solving pain points across digital and physical interactions.
Craft intuitive, engaging product interfaces and interactions that balance user needs with business goals while maintaining a cohesive system that scales efficiently.
Establish unified visual language and creative direction that maintains consistency while allowing for innovation, ensuring all design elements work together to tell a compelling story.
Develop distinctive brand identities and design systems that communicate core values and positioning, creating memorable impressions that resonate with target audiences.
Want to better understand what's needed to improve design quality and speed? A design audit provides deep insights into your processes and outcomes, revealing targeted improvement opportunities.
Integrate AI into the user journey to create personalized experiences and strong emotional connections with your business.