Hi there. I’m Egor — a Design Director, Design Consultant and Entrepreneur
I create exceptional products (SaaS, Apps), teams, and brands that deliver real value. My expertise spans B2B startups and large-scale B2C products (35M+ MAU), where I focus on outcomes that work for both businesses and users. To me, design is more than visuals—it's functionality and emotion. Steve Jobs had a strong and influential perspective on design, emphasizing that it's not just about aesthetics but also about how a product functions and how it works. I totally agree with him.
My 18-year journey in design has unfolded in two key phases. The first nine years were spent in advertising agencies and creative studios, sharpening my skills in storytelling and creative execution. The next nine shifted to UX/UI and design leadership, building products for startups and enterprises. This dual perspective lets me craft holistic, emotionally resonant solutions that benefit both companies and their customers.
I lead with transparency, fostering collaborative partnerships with founders and designers while championing meritocracy. This approach drives innovation and transforms existing products and processes without unnecessary friction.
I believe in relentless growth and bold ideas—the only way to break conventions and turn ambitious visions into reality (as I did at Manychat).
Now, I’m deep in the AI revolution, building Mockin, a product that helps designers present themselves with confidence, structure their experience, and land roles at their dream companies.
If you have a design challenge or opportunity, give me a shout :)
My 18-year journey in design has unfolded in two key phases. The first nine years were spent in advertising agencies and creative studios, sharpening my skills in storytelling and creative execution. The next nine shifted to UX/UI and design leadership, building products for startups and enterprises. This dual perspective lets me craft holistic, emotionally resonant solutions that benefit both companies and their customers.
I lead with transparency, fostering collaborative partnerships with founders and designers while championing meritocracy. This approach drives innovation and transforms existing products and processes without unnecessary friction.
I believe in relentless growth and bold ideas—the only way to break conventions and turn ambitious visions into reality (as I did at Manychat).
Now, I’m deep in the AI revolution, building Mockin, a product that helps designers present themselves with confidence, structure their experience, and land roles at their dream companies.
If you have a design challenge or opportunity, give me a shout :)
Areas of expertise
My professional principles ✤ The outcome is more important than a thousand words ✦ Be consistent ✦ Be open minded ● Solve real user problems, don’t make them up ✤ Only teamwork can give the highest result ● Leadership is not only about responsibility and management ✦ Data is your key argument ✦ Direct and honest feedback is the key to a strong team and company ● Ask smart questions, take risks, and champion new ideas ✤ Not knowing something or not being able to do something is normal, you can always fix it ✦ Toxicity, bullying, gaslighting, harassment is not acceptable ● Be always open and be able to accept feedback with gratitude.
This collection features select works from 2013−2017. Why include them? They’re diverse, yet each reflects my core approach to design: solving problems with creativity and emotional resonance.
Take, for example, the running medals and event branding I designed—something I never anticipated doing. I treated each medal as a tangible reward for effort, making it pure emotional design. Or consider Bolt, the hot sauce brand I co-created with my creative agency partners. We developed the recipe, named it, built the brand, and ran a collaboration with Bulleit Whiskey as their official ambassadors.
These projects remind me: the only limits are the ones we impose on ourselves.
Take, for example, the running medals and event branding I designed—something I never anticipated doing. I treated each medal as a tangible reward for effort, making it pure emotional design. Or consider Bolt, the hot sauce brand I co-created with my creative agency partners. We developed the recipe, named it, built the brand, and ran a collaboration with Bulleit Whiskey as their official ambassadors.
These projects remind me: the only limits are the ones we impose on ourselves.
Blast from the past
Manychat
Design Manager, Art Director
Design Manager, Art Director
Mockin
Co-Founder
Co-Founder
Tutu
Design Director
Design Director
Featured experience
Build and manage strong design teams that consistently deliver exceptional work while supporting each member's professional growth.
Implement a design system that accelerates time-to-market by up to 30% and enhances consistency across product solutions.
Collaborate with C-level executives to shape product strategy by providing design perspective that aligns business objectives with user needs.
Build design processes that improve: Solution quality and development speed by removing bottlenecks and enabling efficient collaboration and key business metrics by focusing design decisions on outcomes that drive business growth
Align design decisions with business objectives by identifying opportunities where design can create competitive advantage and measurable impact on key performance indicators.
Create holistic customer experiences that seamlessly connect all touchpoints in the user journey, building emotional connections and solving pain points across digital and physical interactions.
Craft intuitive, engaging product interfaces and interactions that balance user needs with business goals while maintaining a cohesive system that scales efficiently.
Establish unified visual language and creative direction that maintains consistency while allowing for innovation, ensuring all design elements work together to tell a compelling story.
Develop distinctive brand identities and design systems that communicate core values and positioning, creating memorable impressions that resonate with target audiences.
Want to better understand what's needed to improve design quality and speed? A design audit provides deep insights into your processes and outcomes, revealing targeted improvement opportunities.
Integrate AI into the user journey to create personalized experiences and strong emotional connections with your business.